Behind the Scenes: Elements of a Successful Website Under the Hood

Men planning to improve their website

There are so many things happening under the surface when a client requests access to a website or online resources. The client communicates with the server to access the needed information and, following the protocol used to fetch the data, sends it back to the client for viewing.

These elements are essential for seamless operation and data accessing of a website:


Online resources need to be accessed quite frequently, with some of them being updated more often than others. It’s these updates that make the retrieval of information costly in terms of data, as the client needs to download new information from the server. But what about those resources that do not need to frequent updates? Do they need to be fetched again and again? Content caching like SwiftCache Lite solves this issue by downloading the needed resources when the website is first accessed, then checking for any updates on succeeding visits. If the hash check shows that the cached data is still the most current update, loading time is faster because the resources are already available locally.

Database Encryption

When logging in, clients key in their user-name and password, which are stored in a database. This database is accessed at the start of loading the page, to check a certain client’s permissions and privileges. Database encryption stores sensitive information more securely so that when accessing them over the internet, they are not compromised by listeners.


A website, at the most basic level, is a series of pages that can be accessed under the same domain. Each page displays links to other pages, and other pages can link back to it. A website developer needs to check that each page is accessible through a series of links and that a user is redirected to a link that is relevant to the anchor text they clicked on. In terms of complying with Google, a company should not practice cloaking. You should also redirect broken pages to a working and relevant page.

A client may not be aware of these processes, but they make the website authoritative, accessible, and secure.