Nightlife doomsday headlines are sending ravers into a panic. Data from the Association of Licensed Multiple Retailers in 2015 shows that half of the nation’s nightclubs have closed in the past decade. Further research shows that business has gone down in UK’s top clubs — from a turnover of £428 million in 2013, the figure has fallen to £325 million in 2016.
There’s a lot more to the story than Brits simply abandoning club culture, however. The nightlife is simply evolving into alluring, all-inclusive underground events.
Clubs Make Way for Property Development
The rise of luxury developments is one of the main reasons behind the decline of nightclubs in recent years. Dalston, once a pioneer underground party venue in the 2000s, for instance, has turned into a property development haven. Other former club sites have likewise become a new place for housing projects or more profitable buildings. New York experienced a similar phase during the 80s and 90s after the city’s clubs closed in favour of development projects.
Britain’s Rave Renaissance Movement
The ideal nightclub experience is no longer a dark room featuring performances from a well-known DJ. Instead, modern party-goers are seeking thoughtfully curated underground events and the welcome atmosphere that comes along with it. Secret locations, after all, come with the benefit of low entrance fees, attention to detail, and resident-led club nights. Furthermore, the nightlife has branched out into bars and pubs, encouraging the growth of hybrid pub-clubs that appeal to young revellers.
Finding Ways to Revitalise the Country’s Nightclub Culture
The new demands and expectations of the nightlife experience may pose a challenge to established venues and organisations. With the right adjustments, however, existing nightclubs can still keep up with the times and stay profitable.
Since dated nightclubs often don’t appeal much to young party-goers, nightclub owners and promoters have the responsibility of re-evaluating their venues for better clubber appeal. Companies like Phonophobia ltd, for instance, revamp party venues by delivering quality experiences and unique, fresh staging designs.
The nightlife is far from dead. Club culture is simply transforming and making the underground party scene powerful again.