April NewsBrief 2
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With Earth Day approaching, you may be considering making your business
more green. In a March 2008 article in the New York Enterprise Report, Mark Laska and Matthew McMahon examine the risks and advantages
of a green strategy.
Though going "green" may be intimidating, small businesses can implement a successful
"go green" strategy by preparing for the additional costs, mitigating potential risks and maximizing
all the benefits.
All business types can profit from various sustainable strategies including:
Digital Technology - Switching to electronic invoicing and mailings will
reduce paper use and the carbon stamp of transporting the mailing. However, businesses need
to be aware that accurate email addresses may be difficult to obtain and your emails are
easy to delete or be forgotten.
Energy Price Reduction Offers and Buy-Back Programs - High energy consumers of
electricity can often negotiate a lower future enrgy price if they agree to lessen their
energy load during peak-use times. Companies that produce their own energy can sell their
excess production back to their energy provider. The costs to install the necessary equipment
can be quite high, so these strategies are limited to high-energy users.
Office Equipment Disposal - As businesses upgrade to newer technology,
they can dispose of their old equipment through local recycling programs or donate it
to non-profit groups that pick up and refurbish electronics. Ink and toner cartridges
can be recycled through local office suppliers buy-back programs.
A business doesn't have to change it's entire business model to institute a green strategy.
An investment of some time and energy will help you determine the costs and benefits and
guide you to green strategies that work for your business.
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